In Extase — JuliusJanis.studio

Client:
In Extase

Services:
Branding, Motion & Socials

Industry:
Music & Entertainment

In Extase is a brand-new hard-house event that offers an intense, immersive experience. Extase is a feeling we all recognize, yet it is rarely described the same way. It’s an abstract and clear concept at once—open to interpretation but universally understood. At its core, In Extase is about how personal experiences can collectively shape a larger social dynamic. This idea led us to the butterfly—a symbol of transformation and the well-known butterfly effect, where small actions can lead to something bigger.

This concept comes to live by a continuously evolving logo, adapting and transforming as new events emerge. The adaptive gradient-based identity reflects intensity, movement, and emotion, conveying the experience of an extase itself including flowing like waves, as shaped by the flutter of the butterfly's wings.

In Extase is not just an ongoing journey for this young and ambitious organization but also for us as creative partners. We aim for an extase through design, continuously evolving and refining the identity. Where this journey leads, time will tell. Until then, we party on.

In the first edition, we introduced an abstract X shape, which is slowly transforming into a butterfly and will continue to evolve throughout the upcoming events.

The usual waving assets are used as stills in offline contexts. Even without movement, the dynamic curves and gradient variations convey a sense of motion, allowing us to maintain the same visual language while functioning as a bold, eye-catching element.

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