Vinyl&
Brand identity, Digital, Website
Music & Entertainment
Vinyl& is a DJ concept that began with a collection of over 2,500 vinyl records—and countless CDs—driven by the desire to share this passion with the world. It offers a unique experience that goes beyond music, fostering connections, reviving memories, and stirring emotions. The "&" symbolizes inclusivity and adaptability—because music is for everyone and fits with everything.
Starting with this vast collection, we translated the concept into a design that evokes an exhibition-like atmosphere, featuring bold typography, high-contrast colors, and ample white space. The identity embraces the idea that there's always something that follows to complete the brand, with the "&" icon at its core. Vinyl& serves as a flexible starting point that can adapt to anything. This design system comes to life across multiple platforms, from playful stickers and customizable business cards to an interactive website and booklets—making Vinyl& a rich and immersive brand experience.
Starting with this vast collection, we translated the concept into a design that evokes an exhibition-like atmosphere, featuring bold typography, high-contrast colors, and ample white space. The identity embraces the idea that there's always something that follows to complete the brand, with the "&" icon at its core. Vinyl& serves as a flexible starting point that can adapt to anything. This design system comes to life across multiple platforms, from playful stickers and customizable business cards to an interactive website and booklets—making Vinyl& a rich and immersive brand experience.
The design system places the "&" icon at the center of every execution, allowing whatever follows it—whether it’s copy, images, or live experiences—to complete the concept. This adaptability ensures that Vinyl& can extend and evolve in any context.
Eventually, the "&" symbol can even exist on its own, allowing it to represent more than just Vinyl—opening the door to include other passions that come before the icon. Whether it’s CDs, books, barbecues, or anything else, the ampersand acts as a flexible symbol for anything that follows, embodying a limitless range of interests and experiences.
Eventually, the "&" symbol can even exist on its own, allowing it to represent more than just Vinyl—opening the door to include other passions that come before the icon. Whether it’s CDs, books, barbecues, or anything else, the ampersand acts as a flexible symbol for anything that follows, embodying a limitless range of interests and experiences.
Translating the design system to the website proved challenging, but the result is a unique site featuring a left-side scroll menu that perfectly incorporates the logo system. Through clever copywriting, the information on the website is crafted so it can seamlessly follow Vinyl& in any context or occasion.
Development by Mediative
Different color combinations are used to convey a stronger message, such as when highlighting music genres. By maintaining consistent typography placement and strategic use of white space, we ensure that the brand identity remains intact while allowing room for future explorations and expansions.