Wonderangulo
Rebranding, Digital & Print
Construction
In a world full of amateurs, freelancers, and standard paving contractors, Wonderangulo stands out as a specialist in natural stone paving, working with skilled artisans from Portugal—renowned for their expertise. Wonderangulo’s reputation for excellence has earned it global recognition in this niche field.
The original logo, featuring three stacked squares, didn’t reflect the dynamic craftsmanship of natural stone paving. To better align with the brand’s essence, we redesigned the logo into a flexible, evolving identity that incorporates various patterns, symbolizing the limitless possibilities of paving while maintaining the square design’s core elements.
The updated logo now serves as a versatile asset—acting as a carrier, shape holder, and design element—creating a unified visual language. By combining Portuguese craftsmanship with dynamic design, Wonderangulo’s identity is set apart from competitors, highlighting both the exceptional quality and endless possibilities it offers.
The original logo, featuring three stacked squares, didn’t reflect the dynamic craftsmanship of natural stone paving. To better align with the brand’s essence, we redesigned the logo into a flexible, evolving identity that incorporates various patterns, symbolizing the limitless possibilities of paving while maintaining the square design’s core elements.
The updated logo now serves as a versatile asset—acting as a carrier, shape holder, and design element—creating a unified visual language. By combining Portuguese craftsmanship with dynamic design, Wonderangulo’s identity is set apart from competitors, highlighting both the exceptional quality and endless possibilities it offers.
The new logo icon embodies the dynamic and limitless possibilities of natural stone paving, evolving and adapting to represent the versatility of Wonderangulo's work. Meanwhile, the wordmark reflects the high-quality Portuguese craftsmanship that sets Wonderangulo apart, capturing the essence of precision, skill, and high-quality products.
The various logo compositions are utilized in print materials to create a diverse range of business cards, the collection again reflecting the endless possibilities of Wonderangulo's work. Through embossing, the icon creates a blind press effect on the reverse side, simulating the texture of natural paving on paper. This tactile detail reinforces the brand’s connection to craftsmanship and the dynamic nature of its paving solutions.
We selected a sans-serif font with a luxurious aesthetic to complement the bold logo, reflecting both quality and craftsmanship. The color palette is inspired by the actual products, offering a high-end, natural feel that seamlessly integrates with the brand’s offerings. To highlight Portuguese craftsmanship, we incorporated a traditional Portuguese blue, which not only conveys luxury but also evokes trust and authenticity.